Farm Effluent Ponds
A series of cartoons were developed for DairyNZ Ltd as part of a campaign to change farmer attitudes so full storage ponds would be seen as 'high risk'. As a result of the campaign the level of significant non-compliance with council effluent rules fell. Cartoons formed a resource for advertising and for distribution alongside articles and releases to rural media. Sketches were pre-tested with farmer focus groups, then used in posters, calendars, fridge magnets, resource packs and their website. View Article.